There's no single number that fits every business
Anyone who gives you one fixed number without asking about your industry and your goal is probably giving you a random figure. Marketing cost depends on whether the goal is direct sales or brand building, whether content production (photography, video) is involved, and whether paid ad management is part of it.
Social media management: EGP 3,000 to 50,000/month
Social media management packages in Egypt currently start around EGP 3,000/month for a single page with light posting, rising to EGP 12,000–18,000/month for mid-tier management across multiple platforms, and up to EGP 50,000/month or more for a full-service package that includes ad management and daily content production.
Strategic and consulting marketing: scoped by the work, not a fixed rate
If you need a complete marketing plan or strategic consulting, the price is set by the scope of work and how complex your target market is, not a flat number. A company entering a new market needs fundamentally different work than one optimizing existing performance.
The right question isn't "how much," it's "what does it return"
Any marketing budget, whatever it is, has to be measured against its return, not its size. A EGP 10,000 budget that brings real customers beats a EGP 50,000 budget wasted on the wrong targeting or an unclear message. That's where we start any first call — not the price, the goal.