Most agencies hand strategy to a junior planner. At Next Wave, marketing strategy is led personally by the founder — an MBA in Marketing Management combined with 19+ years actually running retail and trade marketing inside the field, not studying it from outside. Every engagement starts with the same question: what does this brand need to win in Egypt and the GCC specifically, not in a generic market.
What's Included
- Brand Strategy
- Marketing Plans
- Market Research
- Go-to-Market Planning
How the Engagement Works
Most strategy work follows the same broad shape — the difference is in how much of it is real.
1. Discovery. A direct conversation with Eslam about where the brand actually stands today — what's working, what isn't, and why. No junior-planner intake form.
2. The competitive read. A real look at who else is fighting for the same customer in Egypt or the GCC, and where the actual gap is — not a generic industry overview.
3. The plan. A strategy document built to be used: positioning, channel mix, budget shape, and a sequence of what happens first — not a 60-slide deck that ends up in a drawer.
4. Execution handoff. If Next Wave also runs the campaign, this strategy becomes the brief every other pillar — creative, media, activation — works from, so nothing gets built on a guess.
The most common mistake we see brands make in Egypt and the GCC: skipping straight to creative. A well-made ad aimed at the wrong audience, on the wrong channel, still fails — no matter how good the design is. Strategy is what tells everything else where to point.
Engagements are typically scoped one of two ways: a fixed project (a strategy document with a clear deliverable and timeline) or an ongoing retainer if Next Wave also executes the plan. Which one fits gets decided after the first conversation, not before it.